Pricing
How call pricing works
Per-call, duration tiers or custom, with every rule in writing before your first call.
Models
Three ways to buy
There's no single price list, because a pest call in a small town and a roofing call after a hailstorm are different products. Here's how price is built.
Per qualified call
A fixed price for each call that meets the agreed rules. The most common model.
Duration tiers
Different prices for different call lengths, useful when longer calls predict booked jobs.
Custom / CPA
Tied to an agreed downstream outcome, for buyers with reliable disposition data.
Drivers
What moves the price
| Factor | Pushes price up | Pushes price down |
|---|---|---|
| Trade value | Roofing, windows, water damage | Lower-ticket service calls |
| Competition | Dense metros, storm seasons | Smaller or quieter markets |
| Rules | Longer durations, stricter filters | Shorter durations, broader intent |
| Coverage & hours | Narrow ZIPs, business hours only | Wide coverage, 24/7 answering |
| Priority | First-look or exclusive markets | Shared rotation in a market |
No surprises
In writing before launch
- Price per qualified call and the exact rules
- Dedupe window for repeat callers
- Dispute window and process
- Daily and monthly caps
- Payment terms (prepay or invoice)
- Pause and cancellation terms
Get pricing for your market
Share your trade, ZIPs and capacity. You'll get a realistic price and volume expectation.