Traffic & Publisher Policy

Purpose

This policy protects consumers, buyers and honest publishers. It is incorporated into every publisher agreement. If this policy and a signed agreement conflict, the stricter rule applies.

Approved sources (with pre-approval)

Paid search on Google and Microsoft Advertising, following platform policies
SEO and content sites with accurate service information
Maps and directory listings you own or are authorized to manage
Native, display and social placements with pre-approved creative

Prohibited traffic

AI- or bot-generated calls, synthetic voices, automated dialing, or any call not placed by a real consumer seeking service
Incentivized, rewarded or paid-to-call traffic
Cold calling, robocalls, prerecorded messages, or transfers without valid prior express written consent where required
Impersonating a brand, franchise, utility, insurer or government agency
False or misleading claims ("free" services, guaranteed insurance payouts, government programs)
Call padding, repeat-caller loops, call-forwarding manipulation or number spoofing
Traffic from outside the United States unless approved in writing
Unapproved sub-publishers

Creative and landing pages

All consumer-facing copy must accurately describe the service, disclose that callers may be connected to an independent provider where appropriate, and be approved in advance. Material changes need re-approval.

Where any traffic involves a web form, the form must display clear consent language naming the seller, and publishers must retain time-stamped consent records (for example, third-party certificates) and provide them on request.

Monitoring and audits

We monitor call patterns, review recordings and may request source-level data, screenshots and consent records at any time. Publishers must cooperate promptly.

Consequences

Invalid calls are unpaid and may be clawed back after payment
Traffic may be paused immediately pending review
Serious or repeated violations result in termination and forfeiture of unpaid amounts as provided in the agreement

Questions

The Lead House LLC, doing business as HomeProRadar
187 E Warm Springs Rd, Suite B268
Las Vegas, NV 89119
Phone: (702) 786-0588
Email: [email protected]