Technology

A very old idea, a phone call, on new infrastructure

The desk, the Demand Radar, real-time routing and pages built for AI-driven search.

Platform

What runs underneath

The desk

Reads a plain-language request, works out who's asking, the trade, place and urgency, and shows how it read it. v1 runs in the browser; nothing typed is stored.

Demand Radar

Live National Weather Service alerts mapped to trades, layered with seasonality, per state. Method.

Call routing

Tracked numbers through an enterprise routing platform, with rules for trade, place, hours, caps and failover.

Reporting

Calls as they happen: connected, duration, qualified, disposition.

Recordings & logs

Recorded with disclosures; routing logs kept for quality review and disputes.

Traffic screening

Repeat-caller detection, number reputation and publisher monitoring.

Built for answers, not just search results

Homeowners increasingly get recommendations from AI Overviews, chat assistants and map results. So every page here is written to be understood by people and by machines:

  • Structured data (organization, service, FAQ, breadcrumbs) on every page.
  • Only claims we can stand behind, because AI systems repeat what you publish.
  • An llms.txt summary for AI crawlers.
  • Bot defense that blocks scrapers and form spam without blocking legitimate search crawlers.
Stack
  • Static pages on Cloudflare's edge, HTTPS everywhere
  • Turnstile bot protection on forms
  • Honeypot and timing checks on submissions
  • Strict Content Security Policy
  • Consent Mode v2; GPC honored
  • No third-party tags before consent

Where we use AI, and where we don't

We use automation to read requests, route calls, spot patterns in traffic quality and speed up reporting. We don't use AI voices to call consumers, and AI-generated or bot calls from publishers are invalid by contract.

Next on the desk: understanding free text with a language model running on Cloudflare, and photo triage for water and roof damage.

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