For contractors
Hail season playbook for roofing companies
Storm reports tell you where the work will be before the phones ring. A week-by-week plan after a hail event.

After hail, homeowners in the hit ZIPs call within hours, and claim-related work continues for weeks.
Where the data comes from
NOAA’s Storm Prediction Center logs hail, wind and tornado reports from spotters and the public every day, with location and hail size. NOAA SPC. Hail of one inch or larger is the National Weather Service threshold for severe hail and is where roof and siding damage becomes common.
The first 72 hours
- Check which of your ZIPs had reports. The Territory Radar does this for your exact ZIP list.
- Raise daily call caps and add phone coverage in those ZIPs.
- Prioritize active leaks: tarp first, inspect second.
Weeks 1 to 6
- Inspection and claim calls keep coming as adjusters visit and neighbors talk.
- Keep caps up in the hit ZIPs and normal elsewhere.
- Track cost per booked job by ZIP so you know which areas paid off.
Stay compliant
Several states regulate storm-chasing practices such as door-to-door solicitation after a disaster and promises about insurance deductibles. Check your state’s rules before any storm campaign.
Get the morning view of storms by trade in the Daily Demand Brief.
Published October 14, 2026 by HomeProRadar. Figures are from the linked sources; examples are illustrative.
More playbooks
Keep reading

Cost per booked job: the one lead number that matters
Cost per lead tells you what you paid. Cost per booked job tells you what worked. Here’s how to track it in 10 minutes a week.
Read
Speed to lead: why the first few minutes decide the job
Homeowners call the next company when nobody picks up. The research on response time, and a simple plan to answer faster.
ReadHow to answer a paid call so it books
A simple call flow your office can use today: greet, locate, understand, book, confirm.
ReadGet calls in your ZIPs
Exclusive homeowner calls, one company per trade, per ZIP.
The Radar Weekly
Where home-service demand moves next. Every Monday.
Storms, freezes and disasters by trade and state, plus what we see in lead costs. One short email, free.