Reporting · for buyers and sellers
Every call. Every lead.
In plain sight.
See what came in, what counted, what it cost or earned, and why. Live, by email or by export.
| Time | ZIP | Need | Length | Status | |
|---|---|---|---|---|---|
| 9:42 AM | 75204 | Roof leak | 4:12 | Billable | ▶ |
| 10:05 AM | 75201 | Hail damage | 6:48 | Billable | ▶ |
| 10:31 AM | 75019 | Shingle repair | 0:38 | Too short | ▶ |
| 11:12 AM | 75204 | Roof leak | 2:05 | Repeat caller | ▶ |
| 11:47 AM | 76010 | Replacement | 8:20 | Billable | ▶ |
The call record
What you see on every call
Five steps
How a call becomes billable
- 1Call comes in
A homeowner calls from one of our sites or a partner’s ad.
- 2Quick check
A short greeting confirms the service and ZIP.
- 3Routed to you
Only if it matches your trade, ZIPs, hours and caps.
- 4Counted
Billable once it passes the agreed call length.
- 5Reviewed
72 hours to flag a call. Credited if it broke the rules.
Buyers and sellers
The numbers you get
New to these terms? Read Reading a call report: 12 numbers that matter.
If you buy calls
- Calls and billable calls, by day, ZIP and trade
- Answer rate: how many calls your team picked up
- Average call length
- Spend and cost per billable call
- Credits, with the reason for each
- Booked jobs and cost per booked job (when you send outcomes back)
If you send traffic
- Calls, connected and billable calls by source
- Billable rate and average duration
- Revenue and revenue per call (RPC)
- Reason for every non-billable call
- Hourly view against offer hours and caps
- Postbacks to your tracker on billable calls
Web lead reporting
For roofing and bath remodeling form leads, every lead has its own record and its own result.
- Lead received time, source and ZIP
- Consent certificate and consent language
- Accepted, rejected (with reason) or returned
- Price per accepted lead
Ping/post numbers
- Ping acceptance rateHow often buyers bid on a ping.
- Win rateHow often a posted lead sells.
- Return rateSold leads returned under the agreed rules.
- Duplicate rateLeads matching an earlier lead inside the window.
- Revenue per leadWhat each lead earns after returns.
No extra cost
Built in
See calls against your daily caps and hours, and change them any time.
Repeat callers and repeat leads are flagged automatically.
Billable calls and accepted leads sent to your tracker or CRM.
Download any report as CSV, or get it emailed on a schedule.
Masked caller numbers and access by login.
Duration, answer rate and outcomes to coach your team.
FAQ
Reporting questions
How do I get my reports?
Live through a reporting login, by email every morning, or both. Exports are available as CSV.
Can I hear every call?
Yes. Every routed call has a recording you can play in your browser.
How long are recordings kept?
For an agreed period that covers the review window, then deleted under our retention rules.
Why was a call not billable?
Every non-billable call shows a reason: too short, repeat caller, outside hours, outside area or wrong service.
How do I dispute a call?
Flag it within 72 hours with the reason. We review the recording against the written rules and credit it if it qualifies.
Can you send results to my CRM or tracker?
Yes. Postbacks or webhooks on billable calls and accepted leads, and we can receive booked-job outcomes back.
Do sellers see buyer details?
No. Sellers see their own calls, statuses and payouts. Buyers see their own calls and costs.
Is caller data protected?
Caller numbers are masked in shared reports, access is limited by login, and recordings follow retention rules. See our privacy policy.
See it with your own calls.
Start with trial calls or a test cap, and judge the reports yourself.