For media buyers & publishers
Home-service offers
with real buyers behind them.
Inbound calls and certified web leads across nine verticals. Clear rules, paid by the rules.
- Search, social, native, SEO
- Rules in writing
- Live demand data
Calls and web leads
Verticals we buy
What’s open now
Offer board
| Vertical | Buying | Connection | Focus | Payout |
|---|---|---|---|---|
| Pest control | Calls | Static, RTB | Insects and rodents, no wildlife | Shared after approval |
| Water damage | Calls | Static, RTB | Active water, homeowners | Shared after approval |
| Roofing | Calls + web leads | Static, RTB, ping/post | Repair, replacement, storm | Shared after approval |
| Plumbing | Calls | Static, RTB | Repair and emergency | Shared after approval |
| HVAC | Calls | Static, RTB | Repair and replacement | Shared after approval |
| Gutters | Calls | Static | Cleaning, guards, install | Shared after approval |
| Bath remodeling | Calls + web leads | Static, ping/post | Homeowners, full projects | Shared after approval |
| Windows | Calls | Static | Replacement, homeowners | Shared after approval |
| Fire damage | Calls | Static | Fire and smoke restoration | Shared after approval |
Hours, states, billable call length and duplicate windows vary by offer and are sent in writing with your approval.
Calls and leads
Ways to connect
A tracking number per source and offer. Every call to it routes to that offer at a fixed payout.
Each call is priced live by caller location and time, so you’re paid what the call is worth now.
Send partial data, get a bid, post the full lead to the winner. Roofing and bath remodeling.
Post consented web leads straight to us at an agreed price per accepted lead.
Know before you send
Traffic rules
Full details in our traffic and publisher policy.
Traffic we accept
- Search: Google, Bing
- Social with approved creative
- Native and NewsBreak with approved creative
- SEO and content sites
- Inbound call centers with consented warm transfers
Traffic we don’t accept
- Incentivized or rewards traffic
- Misleading ads or fake brand claims
- Bidding on other companies’ brand names
- Robocalls or calls without consent
- Recycled, aged or purchased lists
Web leads, done right
We buy exclusive roofing and bath remodeling form leads by ping/post or direct post.
Every lead must carry proof of consent. Leads without it are rejected automatically.
Every lead includes
- Consent certificateTrustedForm or Jornaya LeadiD, captured on the page where the homeowner agreed.
- Consent languageThe exact wording shown, with a timestamp and the page URL.
- Homeowner and projectName, phone, ZIP, service and project details.
- Clear returnsBad phone, duplicate or out-of-area leads returned within the agreed window.
Every call, in plain sight
Calls, billable calls, revenue per call and the reason for every call that didn’t pay.
Live reports, daily emails and exports, plus postbacks to your tracker.
| Time | ZIP | Need | Length | Status | |
|---|---|---|---|---|---|
| 9:42 AM | 75204 | Roof leak | 4:12 | Billable | ▶ |
| 10:05 AM | 75201 | Hail damage | 6:48 | Billable | ▶ |
| 10:31 AM | 75019 | Shingle repair | 0:38 | Too short | ▶ |
| 11:12 AM | 75204 | Roof leak | 2:05 | Repeat caller | ▶ |
| 11:47 AM | 76010 | Replacement | 8:20 | Billable | ▶ |
Five steps
From apply to scale
- 1Apply
Tell us what you run. Takes a minute.
- 2Short call
We match offers to your traffic and send the rules in writing.
- 3Approve creative
Ads and landing pages approved before any traffic.
- 4Test
Numbers or endpoints live with a small test cap.
- 5Scale
Raise caps on what converts. Weekly review of every result.
Buy media where demand is rising
Storms, freezes and heat waves move call volume within hours.
The free Demand Index shows which trades are rising in which states, from National Weather Service, NOAA and FEMA data, so you can raise budgets before CPCs climb.
Read and share
Playbooks for media buyers
Pay-per-call terms every media buyer should get in writing
Billable duration, duplicates, hours, caps and disputes: the rules that decide whether a call pays.
Read
Ping/post for home-service web leads, explained simply
How a form lead is offered to buyers, why consent proof matters, and the numbers to watch.
Read
Reading a call report: 12 numbers that matter
Whether you buy calls or send them, these are the columns that tell you what’s working.
ReadFAQ
Questions media buyers ask
Which verticals are open?
Pest control, water damage, roofing, plumbing, HVAC, gutters, bath remodeling, windows and fire damage. Availability by state changes with buyer demand.
What are the payouts?
Payouts depend on vertical, connection type and billable call length. We share them after a short call, in writing.
What’s the billable call length?
It varies by offer, commonly 60 to 180 seconds. It’s written into your approval before you send a call.
How are duplicates handled?
A repeat caller from the same number inside the offer’s duplicate window isn’t paid again. The window is in your written terms.
Static or RTB?
Both. Static numbers for simple, steady routing; RTB when you want each call priced live.
Do I need approval for creative?
Yes. Ads, landing pages and call scripts are approved before traffic starts, for your protection and the buyer’s.
When and how do I get paid?
Payment schedule and method are agreed in writing at approval. You can check every billable call in your reports before each payment.
Can I see my calls in real time?
Yes. Every call with time, duration, status, payout and the reason if it didn’t pay. See reporting.
Do you accept call center transfers?
Yes, consented inbound warm transfers only. No outbound dialing to people who didn’t ask to be contacted.
What do you need for web leads?
A TrustedForm or Jornaya certificate, the exact consent language and a timestamp on every lead.
Are there caps?
Yes, daily and hourly caps per offer. We raise them as quality proves out.
How do disputes work?
Disputes follow the written rules and are decided on the recording. You see the reason for any non-billable call.
Do you work with new affiliates?
Yes, with a smaller test cap first. Tell us your traffic sources and experience.
Why the demand data?
Storms, freezes and heat move call volume. The Demand Index shows where to push budget before CPCs climb.
Send us traffic.
Tell us what you run. We reply within one business day with offers that fit.