For buyers and sellers

Reading a call report: 12 numbers that matter

Whether you buy calls or send them, these are the columns that tell you what’s working.

Last updated October 14, 2026

A good call report answers three questions: how many calls came, how many counted, and what they earned or cost.

Volume

  1. Calls: every inbound call, before any filter.
  2. Unique callers: calls minus repeat numbers inside the duplicate window.
  3. Connected: calls that reached a buyer or agent.

Quality

  1. Billable (qualified) calls: calls that met the agreed duration and rules.
  2. Billable rate: billable ÷ calls.
  3. Average call duration: longer usually means a real conversation.
  4. Answer rate: share of routed calls a person picked up.
  5. Disposition: the outcome, such as booked, quote given, wrong service or no answer.

Money

  1. Revenue or spend: total paid for billable calls.
  2. Revenue per call (RPC): revenue ÷ all calls. Sellers use it to compare offers.
  3. Cost per booked job: spend ÷ jobs booked. Buyers use it to compare sources.
  4. Credits: calls refunded after review, with the reason.

See every one of these for your own calls in HomeProRadar reporting.

Published October 14, 2026 by HomeProRadar. Figures are from the linked sources; examples are illustrative.

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