Ping/post for home-service web leads, explained simply

Ping/post sells a web lead to the buyer who values it most, without exposing the homeowner’s details until there’s a winner.

How it works

1. Ping: the seller sends partial data (service, ZIP, project details, no name or phone) to buyers.
2. Bids: buyers reply with a price or a pass, usually in under a second.
3. Post: the full lead goes to the winning buyer, who accepts or rejects it based on its rules.

Consent proof

Every lead should carry proof of how the homeowner agreed to be contacted: the exact consent language, a timestamp, and a third-party certificate such as TrustedForm or Jornaya LeadiD. The FCC’s “one-to-one consent” rule was vacated by the Eleventh Circuit in January 2025 (Morrison Foerster), but clear, recorded consent is still the standard buyers expect.

The numbers to watch

• Ping acceptance rate: how often buyers bid on your pings.
• Win rate: how often your posted leads sell.
• Return rate: sold leads later returned under the buyer’s rules (bad phone, duplicate, outside area).
• Revenue per lead: what each lead earns after returns.

We buy roofing and bath remodeling web leads by ping/post. See the requirements.

Published October 14, 2026 by HomeProRadar. Figures are from the linked sources; examples are illustrative.